Case Study: Wenger StageTek® Staging
There was a time not too long ago when a stage was this big permanent structure at the end of the high school gym. These days schools need more flexibility from their staging, and thankfully Wenger Corporation is on it. StageTek® Staging is a strong, safe, flexible solution for staging, risers, runways, platforms, just about anything a school needs for a variety of performance scenarios.
How do you communicate so many different possibilities and features with potential customers, and keep them engaged?
The Story
Chris Klett at John Miles Company lives and breathes the product offerings at Wenger. His story featured a “teacher” walking us through all the ways his school uses StageTek® Staging. It would be a fast moving walk-and-talk, cutting between multiple scenarios to highlight the versatility of the product. In addition to seeing the variety of different use cases, we would highlight the ease of setup by having students moving and building the equipment on screen.
It was engaging, fast, and fun.
Production
It was also ambitious. Lighting and shooting half a dozen scenes, with sound, and kids, all inside an active school. Also, we couldn’t build the sets ahead of time because we needed to be able to shoot the StageTek® stages being constructed.
We brought in multiple cameras and lighting options so that we could piggyback between scenes as much as possible. One camera was always wide, and locked off so we could jump cut through the major parts of the stage building. We also ran in with a longer lens to grab coverage of the legs being installed, the knobs turning, etc.
Once we had the stages built, we set up a medium shot of our talent, rolled sound, and grabbed the dialog for the end of that scene. Then we raced off to the next one. It was a whirlwind.
With everything in the can, Luke took on the edit. A peppy music track and quick cuts keep the piece moving while telling the story of a very busy day at the school, all made possible by the versatility of StageTek® Staging.
Results
The video ran in emails that were sent to Wenger customers, on the sale page on the website, and on Wenger’s YouTube channel. They increased sales over last year’s promotion and continue to generate interest for the product. They will also run at future trade shows, drawing in potential customers that may have walked past a less engaging display.
A versatile product, a nimble production, and a flexible plan for multiple channels of distribution made this video a success for Wenger.