You have the idea of a lifetime, and you’re trying to convince people that it’s something special. Kickstarter can help you get it off the ground, but it’s competitive and a great video is an absolute necessity. That's where we come in.
Two years ago we were lucky enough to be chosen by Stacker 3D to produce their first Kickstarter video. This video introduced Stacker 3D to the world and it got the word out that a new kind of 3D printer was coming. Our video was part of this resounding success, as Stacker 3D became a Kickstarter Staff Pick and achieved its goal within the first few hours after launch, and ended up smashing its goal by over 400%.
Flash forward to today, and you'll see Stacker 3D is back at it, with the launch of their new printer, the S2. TTP was fortunate to get the call again, with the vision that this time the video would be shorter, more exciting, and to resonate how they feel now like "rock stars" with the success of the company.
(click above to cycle through some macro video stills)
Taking their direction, Jon and I went in for a full day shoot. Splitting ourselves up (with our cameras), we were able to scour the place for footage. We utilized the 4K DJI OSMO for steadicam shots of Stacker 3D's exterior, traveling down the S2 assembly line, and finally to chase down a 3D printed remote control car. For the fine-detailed 3D printing and printed part shots, I grabbed my Canon 100mm macro lens, and added a little flair by sliding in and out of focus on my SliderOne. We teamed back up to shoot the on-camera talent, the founder of Stacker 3D, with our 24-70mm and 85mm Prime lenses (the ol' One-Two Punch).
A glimpse of what this project looked like in post.
In post-production I lived in a Stacker world for a couple of weeks, as I cut it together in Adobe Premiere Pro. It went through a few revisions, the major one was cutting out our on-camera talent and replacing him with more, cool 3D printing footage. So that included jetting back up to Stacker 3D for some quick pick-up shots of newly printed items. It was a different day, with different lighting (thanks windows), so my trusty companion was utilizing the third-party plug-in, Red Giant's Colorista to get the job done. It was tough leaving so many great product shots on the cutting room floor, but I feel the new footage spliced in nicely and the result showed off the S2 printer's versatility at the end.
Stacker's S2 hit its goal within the first day!
Similar to the first round, Stacker's Kickstarter project was funded within the first day and has so far hit over 200% of its goal with 3 weeks remaining! Working with Stacker 3D has been a very exciting experience for me. Of course I want every video we create to feel like a success on our end, but ultimately it's always for our customer. Upon taking on these Kickstarter projects, it feels like the stakes are raised especially when you're raising money to buy steak... or printers. So the pressure was on, and we were happy we delivered yet again and our client received the immediate benefactors of our video through their campaign.